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Tyson Luke Fury is an undefeated British professional boxer. In 2015, Tyson won the unified WBA, IBF, WBO, IBO, The Ring magazine, and lineal heavyweight titles by defeating long-reigning world champion Wladimir Klitschko in Germany. The victory earned him Fighter of the Year and Upset of the Year awards by The Ring Magazine.

Tyson is one of the most popular, the most talked about, most confident and more importantly the best heavyweight in the world today. The lineal heavyweight champion is lapping up the attention after returning to action in 2018 after an absence nearing 1,000 days.

Tyson's comeback has been well documented as one of the greatest in recent sporting history. February 22nd 2020 marks the date of his highly anticipated rematch with Deontay Wilder for the WBC Heavyweight Championship in Las Vegas. Tyson is looking to cement his legacy as the best to every step into the squared circle.

Claudio Lugli and Tyson Fury have a special bond spanning over five years. Claudio and Nav Salimian have been working closely and designing show-stopping attire with the star since 2015. The aim has always been to shock the world with statement attire that resembles the sheer magnitude of personality that Tyson resonates through the creation of head-turning suits, blazers and suits.

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Conor McGregor rose from a tough neighbourhood to become the biggest star in the sport of mixed martial arts (MMA). After joining the Ultimate Fighting Championship (UFC) in 2013, "The Notorious" unified the featherweight division with his title win in 2015, and the following year he became a two-division champion by winning the lightweight title.

Conor Mcgregor has transcended the sport of mixed martial arts to be one of the most recognisable faces in world today.McGregor also famously fought boxing champion Floyd Mayweather Jr. in 2017 and created his hugely successful 'Proper 12' whiskey brand the year after. 

Claudio Lugli and Conor had their first styling session in 2015. Conor was in London conducting a press tour for his upcoming bout against Chad Mendes. Conor insisted that he wanted a classic 3 piece designed with shades of 'Al Capone'. The team was happy to oblige, we designed a grey suit with burgundy check, complimented by a bowl cut waistcoat. 

attached below is a now viral video of Conor taunting his opponent before their famous bout -


A veteran of 40 professional fights during his 13-year career, UFC Legend Michael 'The Count' Bisping compiled a record of 31-9, while capturing the UFC middleweight title, as well as the Cage Warriors, and Cage Rage light heavyweight titles. During his impressive career, Bisping earned notable victories over UFC Hall of Famer Dan Henderson, former UFC middleweight champions Anderson Silva and Luke Rockhold, former Strikeforce middleweight champion Cung Le, former WEC light heavyweight champion Brian Stann, and former WEC middleweight champion Chris Leben.

Manchester's very own Michael Bisping is not only a sports analyst, actor, author commentator and retired mixed martial artist. You can add UFC Hall of Fame 2019 inductee to that list!

Claudio Lugli had the pleasure of suiting and booting the exact moment that it was revealed that Michael was going to be the class of 2019's latest inductee into the Hall of Fame!

An important presence and voice in the sport as well as a legend that will go down in the history of the sport of MMA:

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Michael Owen is a retired professional footballer. One of the most prolific goal scorers in his era, Michael played for Liverpool, Real Madrid, Newcastle United, Manchester United and Stoke City and scored 40 goals in 89 appearances for England. He won the 2001 Ballon d'Or, given to the best football player in Europe.

Since retiring from football in 2013, he has become a racehorse breeder and owner and regularly features as a sports pundit and commentator. Michael and Claudio met at Bolesworth International Horse Show and since then, Claudio Lugli have styled Michael for numerous TV appearances for the Premier League and his press shots for his 2019 controversial book Reboot: My Life, My Time.

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At just 20 years old, Tommy Fury has already started making serious waves as a professional boxer and reality tv superstar. Tommy is the youngest out of the fighting Fury family, with his older brother Tyson already having achieved so much within the sport and having the opportunity to engrave his name onto the WBC World Heavyweight title in February 2020 against Deontay Wilder.

Tommy is under no illusion that his world renowned ‘Fury’ name will certainly gather plenty of attention when he laces up the gloves on December 22nd.

“It’s big shoes to fill isn’t it?!” jokes Tommy. He continues: “…But sure, it’s a big name to live up to but I don’t feel any added pressure on myself because of it, I know that I will make my own name in this sport.”

The future is extremely bright for Tommy both in the sport of boxing and television after starring alongside his girlfriend Molly-Mae Hague in ITV's  hit show Love Island.

Claudio Lugli have been styling the Fury's since 2014 and it was only organic that we would be on hand to look after many of Tommy's red carpet events. His style is differs to Tyson in that he opts for classic ensembles of plain satin-cotton shirts and tuxedo jacket combos peppered with flecks of detail.



Jamal Edwards MBE is an award winning entrepreneur and founder of SBTV. There aren’t many men of 27 with a CV as flowered with accidental triumph as that of Jamal Edwards.

Having received an MBE for his services to music, he’s still very much the boy next door – just with a slightly nicer front door now. Having gone from creating his own YouTube channel to curating stages at Bestival and Wireless, from filming on British housing estates to recording interviews from 10 Downing Street to the Bermuda Triangle, Edwards can now boast an expanding business portfolio and a solid reputation that sees him inspiring a new wave of digital entrepreneurialism.

Jamal came to the Claudio Lugli HQ with the intention of wowing attendees at the 2019 BRIT Awards. We designed a custom black paisley blazer for him to rock in time to shine at the prestigious ceremony.

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Mahiki nightclub in London Mayfair is the ultimate party destination. With its Tiki décor, delicious fresh fruit cocktails and tropical flowers adorning every Honolulu Honey’s hair, a night out is set to be unforgettable in every respect! Claudio Lugli was extremely excited to partner up with this multi award winning venue and design a unique range of tropical inspired prints for the talented team of mixologists, waiters, managers and promoters! 

As the evening proceeds they crank up the party with DJs playing floor-filler classics that you can’t help but dance along to. Mahiki has a BIG reputation in the London bar scene for its excellence and despite this still manages to create an un-pretentious fun night out for friends. Make sure you get down early or make a booking as the queue at Mahiki can be long most nights of the week and they have a no guest list policy.

Named after the Polynesian path to the underworld. The bar is famed for its ‘Tiki’ Polynesian themed interiors, including a beach styled lounge. We used this as inspiration for the range of short sleeve and long sleeve satin cotton prints we designed for Mahiki



Amir Khan is a British professional boxer and a former unified light-welterweight world champion who held the Commonwealth lightweight title for two years, the WBA title for four years, the WBC Silver welterweight title for three years and the IBF title once. He gained attention during his amateur career for winning a silver medal in the lightweight division at the 2004 Olympics, which made him the youngest British boxing Olympic medalist at the age of 17. Following his WBA title win at the age of 22, he also became one of the youngest British professional world champions.

Amir in many ways has been influential aiding the early growth growth of the brand to the wider market. Amir was the first influencer and sporting personality to don the Claudio Lugli brand, sporting the garments during 3 of his fight press conferences and many globals PA's. Amir invited us on numerous occasions to Amir Khan Foundation events where we would style the boxer in jacket and suit combos as he raised thousands for his charity.

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In the US, Peckham-born Damson Idris is fawned over by Beyoncé and Jay-Z, graces the couches of prime-time chat shows and is regularly stopped in the street by adoring fans. But back home, his star is only just ascending. Damson is an English television, film and stage actor. The young British star making waves in the US! Damson currently stars as the lead role on John Singleton's crime drama Snowfall, which debuted 5 July 2017 on FX. Damson's other television roles include episodes of The Twilight Zone and Black Mirror.

‘I really want to be an example of pristine taste for young people,’ he says, before waiting a beat. ‘And I’m just planting the seed to play Bond basically.’ He laughs again, and, it should be noted, the suggestion he may one day inherit 007’s tux is offered up as a joke. But if there’s one thing Damson Idris has proven — whether charming half of Hollywood or lighting up the screen with an award-winning depiction of one man’s violent anger — his is a talent that demands to be taken seriously.

Remember the name!

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After almost three decades as one of the country's favourite TV chefs, Ainsley Harriott has become something of a national institution. Ainsley Harriott is no only a beloved chef, television presenter, entertainer and author. He is known for his BBC cooking shows Can't Cook, Won't Cook and Ready Steady Cook. 

Ainsley and Claudio's relationship spans over 5 years with the two often crossing paths year after year at some of the UK's largest trade shows. Always one to stand out and make a statement Ainsley can often been seen sporting a printed Claudio Lugli short sleeve print on screen or a colourful linen number in his new book - Ainsley's Caribbean Kitchen: Delicious Feelgood Cooking from the Sunshine Islands.

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Charlie Sloth is one of the worlds most renowned rap and hip hop DJ's and broadcasters, plus the mastermind behind the internationally successful Fire in the Booth. Charlie appears every week on Beats 1 with his rap show every Saturday as well as producing his Charlie Sloth and Fire in the Booth playlists for Apple Music. Charlie previously fronted the late night entertainment show The 8th on BBC Radio 1 and BBC Radio 1Xtra; as well as fronting BBC Radio 1's legendary rap show.

He is Europe's biggest Hip Hop DJ, with regular live shows both in the UK and abroad as well as the release of his most recent album series Hood Heat Vol.1 and Vol.2. Charlie established a solid reputation as an ever-inventive and entertaining MC in both the UK garage and hip hop scenes, with his profile first forged as a key member of two crews – Hype Squad and the Grimey Limeys, but in 2007 he stepped up his game when he began to make his own records.

Coinciding with the spread of user generated distribution networks like YouTube, and the recording the ups and downs of the life of an independent British rap artist with his own weekly online show – Being Charlie Sloth. This was a unique fusion of documentary reportage, guest stars, comedy skits and hidden camera pranks with Charlie playing all the main roles. The show was an instant hit and was picked up by World Star Hip Hop, the US based hip hop video site where it was soon averaging over a million hits a week.

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Founder of one of boxing's biggest digital platforms Behind The Gloves, Michelle Joy Phelps is widely recognised in the sport of boxing as a pioneer. Travelling the world documenting the all of the sport's marquee fights, Michelle has built a massive fanbase for her business and personal brand.

She has interviewed a who's who of boxing icons and is regularly a panelist and analyst for TV broadcasters such as Sky. Her Behind The Gloves platform is streamed daily on Youtube and is growing at an amazing rate with 85+ Million views on her videos and 185,000+ subscribers.

Michelle and Claudio Lugli connected in Las Vegas, since then Michelle is a seen regularly sporting an array of shirt and blazer combinations at appearances, fights and red carpet. The end of 2019 culminated in a S/S collection shoot where Michelle modelled some of Claudio's hero pieces for the 2020 range.

Follow Michelle's journey below:

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Crystina Poncher is absolutely blazing a trail for women in broadcasting! Crystina is the in-studio host, reporter and correspondent for the NFL Network, NFL Fan Pass and Additionally she also serves as the sole female commentator and reporter for Bob Arum's Top Rank Boxing Promotional Company. Regularly providing fight commentary, Crystina has interviewed some of boxing’s biggest stars including Tyson Fury, Manny Pacquiao, Vasyl Lomachenko and many more.

Crystina was hosting a Top Rank fighters press conference in the MGM Grand Hotel in Vegas when she was first connected with Claudio Lugli. Since then Crystina can been seen at some of the world's grandest sporting stages donning classy and unique shirt and blazer combinations.

Crystina is a class act and one to watch in 2020 follow her below:

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Jeffrey Sciullo is an American professional wrestler and musician. He is currently working for WWE, where he performs on the SmackDown brand under the ring name Elias.

Elias has a song in his heart. And, chances are, that song is going to drive everybody nuts. Never one concerned with taking the high road or playing by the rules, the sinister songsmith has no qualms about targeting his opponents with a mighty swing of his six-string, especially if they have the nerve to interrupt one of his pre-match concerts.

Claudio Lugli and Elias crossed paths at WWE's Summerslam. Dubbed as "The Biggest Party of the Summer," it is one of the original "Big Four" pay-per-view events of the WWE and is considered the WWE's second biggest event of the year behind WrestleMania.

Elias is a fan favourite and regarded by his fans as a fashion and style icon. He can often be seen in the squared circle before his bouts donning short sleeved vibrant patterned shirts, cowboy hats and boots. Working alongside the former 4x WWE 24/7 champion is a great experience as he knows the exact direction stylistically that he wants to go in. Dark bases with splashes of colour and detail reflect the personality and mood that Elias brings to the ring as well as his music!

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With a body covered in tattoos, Graves doesn’t look like the typical, clean-cut announcer the WWE Universe is used to. That’s because, for years, “The Savior of Misbehavior” was laser-focused on making it to the top of WWE. He captured the NXT Tag Team Championship with Neville and was consistently a threat to the NXT Title. However, a series of concussions forced Graves into an early retirement from the ring. Though he faced a huge setback, Graves was determined not to let the end of his in-ring career be the final chapter of his time in WWE. “The Savior of Misbehavior” jumped at the opportunity to join NXT’s announce team in December 2014 and excelled behind the microphone, providing his opinionated insights to the NXT Universe.

Since then, Graves has brought his entertaining analysis to the main roster, breaking down the matches on both Raw and SmackDown LIVE, as well as lending his astute observations to WWE Network pay-per-view events.Now exclusive to the blue brand, Graves is still just getting started. If his early days as a broadcaster are any indication, Corey Graves will be an important voice in the WWE Universe for years to come.

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James Michael Curtin is an English professional wrestler currently signed to WWE, under the ring name Drake Maverick on the SmackDown brand. He also appears on 205 Live, where he serves as that brand's General Manager. He is best known for his time in TNA as "Rockstar Spud" During his first decade as pro wrestler, Curtin worked in the British independent circuit as Rockstar Spud, winning several titles in promotions like International Pro Wrestling: United Kingdom, One Pro Wrestling, Revolution Pro Wrestling or XWA Wrestling.

In 2012, he appeared in the TNA program British Boot Camp, winning the competition and being signed to a contract with the promotion. In TNA, he would become the sidekick of TNA's President Dixie Carter and Ethan Carter III. During his time in the promotion he was also a two-time TNA X Division Champion. He would leave TNA in October 2017 and signed a contract with WWE that same month.

He would be named as the on-screen General Manager of 205 Live, the brand created by WWE for the cruiserweight division (205 lbs. and under), and served for a brief time as the manager of AOP on Raw. In 2019, he became more active as an in-ring competitor, specifically wrestling for the WWE 24/7 Championship, feuding with R-Truth and Elias over the title.

Drake has been particularly monumental in aiding Claudio Lugli in developing relationships with the WWE, he is a fantastic brand ambassador, friend to the brand and definitely one to watch in 2020!

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Mikaela Joslin Mayer (born July 4, 1990) is a professional boxer from Los Angeles, California. After participating in international tournaments as a member of Team USA for several years, on July 14, 2017, Top Rank announced she would be making her pro debut on the August 5 undercard of the Lomachenko-Marriaga WBO super featherweight title fight.

As a professional Mikaela is undefeated and continues to rack up big wins on here road to greatness. Trained by legendary Hall of Fame Coach Al Mitchell, Mikaela is under the tutelage of one of boxing's most revered trainers.

Mikaela has a great eye for colours and coordination too as she even opted to create her own mood-board and self style her press conference attire for her last fight. Sporting a gorgeous pink ribbon and cancer awareness motif alongside a dashing double breasted hot fuchsia blazer she stole the show. She's definitely a one to watch in 2020!

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Scott Nicholls is an accomplished British speedway rider, who has won the British Championship seven times, and was a full participant in the Speedway Grand Prix series between 2002 and 2008. Presently you can catch Scott on a weekly basis on BT Sport, covering domestic and Grand Prix Speedway.

Scott is a Claudio Lugli brand ambassador and has been sporting our shirts and blazers since 2015. Donning our loudest shirt prints regularly, Scott is known for wowing his engaged audience with his eccentric and colourful shirt choices. He would argue that the shirts are becoming the Co-star of BT Sport Speedway!

Scott's collaborative #NeedForSpeed Collection with Claudio will be out in and launched publicly February 2020!


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Shane Williams is a former Welsh international rugby union player who had a long and decorated career on the pitch. Because of this, Shane is great for coaching roles, brand ambassador roles and for delivering insightful after dinner speeches. Shane has been awarded an MBE for his services to sport and is best known for his hugely successful time playing on the wing with the Ospreys as well as the Wales national team.

Shane, as well as being a rapid winger with great handling skills and a real turn of pace, can also play scrum half. He was so successful on the pitch that Shane is the record try scorer for Wales, and is third on the international list of leading rugby union test try scorers, as well as being Wales’ most capped winger.

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Steph McGovern is an English journalist and television presenter. She is most famed for working for the BBC as their main business presenter for the  Shop Well For Less, Watchdog Live and BBC Breakfast show, often co-hosting the entire programme. In October 2019 Steph announced her departure from BBC Breakfast and has opted to make a fresh move to Channel 4. 

Starting in spring 2020, The Steph Show will be broadcast live from Leeds during the week. The new programme will mix entertainment, lifestyle and current affairs with the presenter, who is currently expecting her first child, talking to guests from the worlds of showbiz, politics and beyond. “I’m really chuffed to be creating my own live show with Channel 4 in Leeds,” McGovern said.

Steph is a very bubbly and outspoken on-screen personality and her styling choices reflect the aura she emanates. Steph's patterned satin cotton blouses with multi-coloured motifs have been an on-screen favourite with many fans online fawning over and commenting on her style choices. Keep a close eye on the highly anticipated Steph Show as we continue to style her in colourful, bold and iconic patterns.


From the Producers of Rip it Up the 50s and 60s comes the greatest music decade ever! Join Olympic champion Louis Smith, Rachel Stevens (S Club 7), Melody Thornton (Pussycat Dolls) and Giovanni Spano (X-Factor) for a groovy evening of singing & dancing.

The 1970s were when icons were born. With the groundwork for a new sense of personal freedom laid in the swinging 60s, people experimented with their sound, look and entire persona in more extreme ways.

There is a strong argument that this might have been the greatest decade of all-time for popular music. Michael Jackson went Off The Wall, Eagles were checking out of Hotel California, The Bee Gees defined a Saturday Night Fever, Bruce was Born To Run, Carole King wove her Tapestry, Fleetwood Mac had their Rumours, The Beatles Let It Be, John Lennon Imagined… And we have still yet to mention to Queen, Elton, American Pie, The Carpenters, Marvin Gaye, Barry White, Sandy & Denny in Grease, Led Zeppelin climbing their Stairway to Heaven and Pink Floyd finding The Dark Side Of The Moon.

Probably the greatest decade for music ever. The 70s didn’t do things by halves!

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