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OUR PHILOSOPHY

Claudio Lugli is a fashion house that emanates presence and power, where vibrancy and elegance intertwine to empower the wearer with quality clothing. We believe that fashion should make you feel something, and what makes a Claudio Lugli garment so exceptional is its ability to evoke an emotional response in those who seek exquisite design and craftsmanship. 


Our garments are rich in details, each one engineered to celebrate individuality. We observe fashion as an expression of the wearer's soul and therefore we champion brave designs that shatters conventions and speak volumes. Prints are created to animate and energise the wearer’s characterunlocking their personality within. Outfits reflect mood and so all Claudio Lugli shirts are upbeat and daring, unapologetically disruptive, invariably making a statement. After all, empowerment is all about confidence and fashion powerfully reflects that.  We strive to create clothing that inspires unparalleled self-belief. 


Designed and made in strictly limited numbers, each one is a narrative with its own unique meaning to its collector. With each piece embodying individualism and expressionism, the wearer becomes the champion of their own unique story. Claudio Lugli observes this and the depth of human character through the details in the fabric.Combining high calibre fabrics with intensely meticulous design, all of our garments feature complex and intricate stitching, high definition colour ways and rich interior lining details - discrete or pronounced, the quality is apparent. In fashion, there's a scathing dividing line between dressing daringly and appearing abrasive. Claudio's conclusion is that the quality of a garment is paramount and quality is irrefutable. A person dresses boldly to command their own inhibitions, not in order to appear obnoxious. Instead, their style is inspired by their own story, one that sincerely transcends comprehension. 


Our study of fabrics and creative design gives the collection its own unique flavour, one that is bound to turn heads. The aim of each collection is to create a distinctive impression. Where too many clothing brands proliferate moderate trends and uniform styles, Claudio Lugli's collections are dynamic and spirited. Designers are pressured to create discreet and inoffensive formalwear, but our supporters do not conform to stereotypes. Claudio Lugli is a proponent of “non-con-formalwear", committed to fashion that instils its audience with passion and optimismWe thrive from collaborating with our devoted fanbase, who contribute and inspire our unique print ideas and who have made us who we are today.

 


Claudio Lugli's aim is to create a fashion niche based on a moral philosophy. His is not the reserve of a particular social class, high fashion or physical form. These collections are for every body and everybody deserves the confidence that quality fashion entrusts. Lugli wants his garments to be the instruments of individuality while also inspiring playfulness. Engaging the lighthearted to emit a colourful confidence from the clothes they wear. Human beings are too interesting and complicated to wear simple clothes. 

 

This is our story. Make your Statement. 

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