Claudio Lugli is a fashion house of presence and power, where vibrancy and elegance combine seamlessly to empower the wearer. We believe that fashion should make you feel something, and what makes Claudio Lugli garments so exceptional is their ability to evoke emotion in those who seek exquisite design and craftsmanship.
Our garments are rich in details, engineered to celebrate individuality. We observe fashion as an expression of the wearer's soul and so we champion brave designs that shatters conventions. Prints are created to animate and energise the wearer’s character, unlocking their personality within. Outfits reflect mood and so all Claudio Lugli shirts are upbeat and daring, unapologetically disruptive, invariably making a statement. After all, empowerment is all about confidence and fashion powerfully reflects that. We strive to create clothing that inspires unparalleled self-belief.
At Claudio Lugli, our garments are designed and made in strictly limited numbers. The quality of every shirt means it will last a lifetime, each one is a narrative with its own unique meaning to its collector. With each piece embodying individuality and heritage, the wearer becomes the champion of their own unique story.
Our study of fabrics and creative design gives the collection its own unique flavour, one that's bound to turn heads. Where too many clothing brands proliferate moderate trends and uniform styles, Claudio Lugli's ability to project dynamism and power remains unique. Too many traditional tailoring companies create discreet and inoffensive formalwear, but we know our supporters don't conform to stereotypes. Claudio Lugli is a proponent of “non-con-formalwear", committed to creating clothing that instils its wearer with passion and optimism. We thrive from collaborating with our devoted fanbase, who contribute and inspire our unique print ideas and who have made us who we are today.
In fashion, there's a scathing dividing line between being daring and being abrasive. Claudio's conclusion is that the quality of a garment is paramount and quality is unquestionable. Our clothing combines high quality fabric with highly meticulous design to make a statement. A person dresses boldly in spite of their own inhibitions, not to appear obnoxious. Instead, their style is inspired by their own story, one of passion and finesse. Claudio Lugli observes this and the depth of human character through the details in the fabric.
Claudio Lugli's aim is to create a fashion niche based on a moral philosophy. His is not the reserve of a particular social class or physical form. These collections are for every body and everybody deserves the confidence that quality fashion entrusts. However Claudio Lugli's vision is more specific. He wants his garments to be the instruments of individuality while also inspiring playfulness. To appeal to those who don't take themselves too seriously but those who emanate a calm confidence.
This is our story. Make your Statement.